Blog - WÜF Insights

CEO Letter - A Year in Review and More!

CEO Letter - A Year in Review and More!
2016 was an amazing growth year, as the team tripled and is now at 15 people.  On the product front, we developed our first Beta unit, started app & training content development!  This has set the stage for us to ramp-up fund-raising efforts.  We have also been working on finalizing the deals of a major Telco partnership to provide the data plan for the collars.  Next, we upgraded our Customer Service systems, allowing us to respond to customers much faster.  Right before the Holidays, we re-launched our website that has more sophisticated eCommerce capabilities.  We are also starting to develop our branding through our own photoshoots and creative development. These efforts combined drove strong growth in pre-order sales and customer excitement.

Learn about the different flavors of dog obedience

Learn about the different flavors of dog obedience

Some people see dog obedience classes as something that you do with a puppy or recently adopted dog just once in their life. Beyond the basics, obedience classes can become even more fun for your dog because he gets to work in partnership with you. Positive classes can strengthen your bond with your dog. Even if you never intend to compete, advanced training can still be worth the time in strengthening the basics and teaching other useful behaviors.

Rally Obedience, often called Rally-O, is a competition in advanced obedience that is available through the American Kennel Club (AKC) or through American Pet Dog Trainers (APDT). In this sport, a judge lays out signs for specific moves. Number of signs varies based on the level. Each sign is an instruction for what to do with the dog. Some signs include, "down, stay, walk around," directional instructions, and speed changes. The APDT and AKC signs are slightly different but for fun, it doesn't matter which the class uses. Unlike traditional obedience, the emphasis in Rally-O is the partnership between human and dog. The handler talks to the dog as they progress through the signs and the dog is supposed to look happy as they work. In day to day life, you may feel silly using those cues on a daily walk but being spontaneous is a great way to keep your dog more focused on you than the environment. Working to learn Rally-O signs builds teamwork that will show in other areas of your life.

Agility is also available from both AKC and APDT but just learning the obstacles in a class and playing on the equipment is exciting and challenging for both you and your dog. The cues you learn in agility, such as telling your dog to jump up onto a surface, jump over something, or walk carefully in a narrow space, can be used while you hike, to get the dog to jump up on the vet table, and in many different outdoor environments. Agility is known for building confidence and teamwork.

IMPROV stands for Impromptu Multifarious Performance Requiring Obedience and Versatility. These things and the flexibility of your dog training are demonstrated through six exercises. You can prepare for some of them through training and generalizing but the specifics are not known until the competition. For example, the dog will have to retrieve three objects by carrying or dragging them but you won't know what ahead of time. IMPROV competitions are available through Dog Scouts of America to any breed or mixed breed dog at many training levels. The training for this type of flexible competition can be useful to build the partnership with your dog even if you never intend to compete.

Try a class on one of the dog sports above to give you and your canine best friend some fun exercise and bonding time!

Dog Training - Why you need training just as much as your dog!

Dog Training - Why you need training just as much as your dog!

Popular canine coach and celebrity dog training expert, Cesar Millan has over eight million fans on Facebook and shares his techniques on his popular television series on "Cesar Millan's Leader of the Pack," on the National Geographic channel and the "Dog Whisperer with Cesar Millan."  Here are three of his training principals that every dog owner should remember:


The majority of dog training techniques operate on a "praise and reward" system and severely condemn any sort of negative physical contact as a form of punishment. Millan's methodology is no different. However, his "leader of the pack" methods and mentality provide for the training of the owner and master, as well as the dog. It is not second nature to know how to train a dog, the first step to a "good" dog is training the teacher, i.e. YOU! 


Cesar points out that dogs and humans alike communicate by using energy, which he calls being-ness. Dogs don't speak to each other using words, instead they communicate with the energy they project and activities they share. The same is true with how they interact with humans. Trying to rationalize or reason with a dog using a verbal tirade is worthless since they don't speak English and won't understand your aggression and could respond the same way to you.


Instead, offers Cesar, you must remain calm and assertive, which may take some training on your part. The first thing a newborn pup experiences is the warm, soothing, yet assertive energy received from the mother. Later in life, dogs will follow a pack leader who remains calm and assertive to balance the pack. Your dog is seeking this from you and is looking for you to fulfill that role.

For the newest technology in tracking your training progress using high-tech wearables for your pooch, please contact us. The new WÜF wearable collar and app will record your dog's physical training progress in new and exciting ways AND provide you training guidelines to continue teaching and bonding with your pup!